Big digital marketing tips for small businesses.
I’ve recently been faced with the task of taking over a small brand’s marketing responsibilities. While the challenge is extremely exciting, it also poses some new concerns regarding how to […]
I’ve recently been faced with the task of taking over a small brand’s marketing responsibilities. While the challenge is extremely exciting, it also poses some new concerns regarding how to […]
Existing once as a one-way “monologue” from brands to consumers, marketing communications has evolved as a means to interact and engage with consumers with an overall goal of creating meaningful and […]
So, your brand has an official company blog that provides up-to-date, relevant and intriguing information to your customers and audience. So why must you pay attention to those unofficial blogs […]
I can recall the first time a friend told me about Pinterest in 2012. She described it as an online scrapbook where you can look at pictures of really cool […]
This week I was given the opportunity to explore further into how Whole Foods approaches its Twitter strategy. Like many other social media platforms, Twitter is still evolving and becoming […]
Social media contests present mutually beneficial opportunities for consumers and brands to engage, interact, and to basically get something from one another (whether that be a prize or added follower). Where […]
Today’s wired consumer is getting younger and younger. Think about the last time you saw a child playing games on their parent’s iPad or a teenager checking in with friends […]
As the old adage goes, the only constant in our lives is change. This is also extremely relevant to the consumer marketplace in regards to how social and digital […]